Swissquote (in English)

Keep a face visible in 75% of your frames. Swissquote structures their launch video around sustained human presence rather than fast cuts to products or text cards. Maintain bright exposure throughout, letting only 3% of frames go dark, and hold shots long enough to build connection before transitioning.

Swissquote shoots with faces dominating the frame 75% of the time, creating a people-first visual language. Their videos run around 106 seconds and avoid dark cinematography, with just 3% of frames underexposed. The style relies on direct address and consistent lighting rather than moody atmosphere or product-only sequences.

Swissquote runs their launch video at 106 seconds, giving enough time to establish presence without extended runtime. With 75% face-forward framing, the length supports building familiarity. The duration sits between a quick social spot and a full explainer, holding attention through human connection rather than pace alone.

Swissquote puts faces in 75% of their frames, choosing human presence over isolated product shots. The approach builds trust through direct eye contact and sustained visibility. Only one quarter of the video shifts away from people, suggesting that connection matters more than feature demonstrations in their launch strategy.

Swissquote keeps their video bright, with only 3% of frames registering as dark. The consistent exposure ensures faces remain visible and legible throughout, avoiding moody shadows or high-contrast drama. Bright lighting supports their face-forward approach, where clarity and openness drive the visual tone.