White card

38 frames in the library match White card, across 20 films from 19 brands. Every one was measured off the film itself rather than read off a description of it, so this is how the shot gets used in practice rather than how a style guide says it ought to be.

There are no renders on this page and no gear lists. Each still below is a real second of a film you can go and watch, and every number counts actual frames rather than estimating from a sample.

Frames

38

Films

20

Brands

19

Median cut

11.2s