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Use ChatGPT Images to explore campaign concepts

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YouTube
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2:01
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Englisch (Vereinigte Staaten)
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4446
Median-Schnitt
5.28s
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Transkript von Use ChatGPT Images to explore campaign concepts

Von einem Sprachmodell aus dem Ton des Films transkribiert, nicht von der Marke geschrieben. Klicke auf eine Zeile, um an diese Stelle zu springen.

  1. 0:02So we basically have our image model, Image Gen 2.
  2. 0:05And it's an incredible model.
  3. 0:07It's literally the best of breed.
  4. 0:08And it's incredible for its ability to produce fonts.
  5. 0:11It's multilingual.
  6. 0:13But the idea, you can take anything in your mind's eye and essentially can visualize it.
  7. 0:17So we said, well, how do we capture that in an ad campaign?
  8. 0:21And so we built this as, say, taking very, very large format billboards around various cities in the United States
  9. 0:28and saying, let's reimagine them,
  10. 0:30almost taking kind of these ordinary ad spots
  11. 0:32and turning them into something more extraordinary,
  12. 0:35almost surrealistic visions.
  13. 0:36It's my favorite, yeah.
  14. 0:37I love this stuff.
  15. 0:38Now, we started with the scouting photo.
  16. 0:39So our location team went out,
  17. 0:41took these reference photos, beautiful day.
  18. 0:43The problem is it's from literally a street view.
  19. 0:46It's like at an off angle.
  20. 0:47And you can see, I just basically asked,
  21. 0:50make this a straight on view of the building,
  22. 0:52showing that whole billboard space.
  23. 0:53You can read the prompt.
  24. 0:55And you can see very nice image here.
  25. 0:57Just obviously exactly what I asked for, straight on.
  26. 1:00So now with that, our team could start to brainstorm.
  27. 1:03I mean, literally, we could start to fill a whiteboard with ideas of what we will put on that billboard.
  28. 1:08So we're going to remove that blank billboard and replace it with a matching brick wall.
  29. 1:12And within that, we're going to have the bricks falling away and almost like revealing a portal into another world.
  30. 1:17And you can see I asked for four variations at, again, high resolution and high quality.
  31. 1:22And then we have, of course, got to the iconic L-Chain.
  32. 1:25Classic Chicago.
  33. 1:26And just the whole idea that it's emerging
  34. 1:28from this building in the air, very cool.
  35. 1:31So there's the, again, the scouting photo,
  36. 1:33and I just show you the final composite
  37. 1:34of how it looked in the actual site.
  38. 1:37And so you can imagine,
  39. 1:39if you had that whiteboard filled with ideas,
  40. 1:41normally, I mean, honestly, a few months ago,
  41. 1:43we would say, okay, what are our best three or four?
  42. 1:45And that's all we'd have the time to explore.
  43. 1:47This gives us the ability to literally go and say,
  44. 1:50let's actually kind of dive into each one,
  45. 1:52see what's working, see what's not,
  46. 1:53and to your point, iterate.
46 Zeilen · 394 Wörter

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