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Use ChatGPT Work to create campaign emails

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Transkript von Use ChatGPT Work to create campaign emails

Von einem Sprachmodell aus dem Ton des Films transkribiert, nicht von der Marke geschrieben. Klicke auf eine Zeile, um an diese Stelle zu springen.

  1. 0:02That would have taken two weeks end to end.
  2. 0:05I would have had to write the marketing brief, then do the kickoff meeting with our lifecycle
  3. 0:09team in creative, go back and forth on drafts, and then finally two weeks later get a handoff.
  4. 0:14All of that has been compressed in about two days, which is pretty cool.
  5. 0:18And so with ChatChapiti work plugged in with Figma, we were able to create a new series
  6. 0:23of templates that are a lot more dynamic, that now we can automate the creation of those
  7. 0:27end to end and just guys look how much more rich these new templates are and we basically just told
  8. 0:33chat bt hey here's a spreadsheet of prompts can you turn this into an interactive site like a
  9. 0:39dashboard our teams can use to find specific use cases to feature in our marketing and guys look
  10. 0:43what it create with this is just like a couple of minutes it came up with this cool website where
  11. 0:47as a marketer i can go in and say okay what capability of chat bt work do i want to talk
  12. 0:52about let's say scheduled tasks and then what life situation do i want to talk about let's say
  13. 0:57They were talking to knowledge workers, like all of us on this call.
  14. 0:59And it came up with all the tiles from the Excel spreadsheet where I can just click on the prompt and actually copy-paste it and use it in my marketing.
  15. 1:07And speaking of which, of course, we didn't stop there.
  16. 1:09The next question was, this is so cool.
  17. 1:11How do we share this with our users and make it public?
  18. 1:14So what we actually did, and this is crazy, we scanned Instagram for all of the reels that mentioned Chattaputty work.
  19. 1:20and the team basically built their own social media app
  20. 1:23where we put together all the Instagram reels
  21. 1:26that featured ChatGPT work
  22. 1:28and the user can just kind of scroll through
  23. 1:30and see these different use cases.
  24. 1:32And on the right-hand side,
  25. 1:33they can actually see the prompt
  26. 1:34that was used in that situation
  27. 1:35and click on this button to actually try it themselves.
  28. 1:38And this was all created using sites.
  29. 1:40So now that we kind of have our use cases
  30. 1:43and I talked about going from these old templates
  31. 1:45to these new ones,
  32. 1:46I want to quickly show you what that plugin looks like.
  33. 1:49So what you can do is if you do any sort of email marketing, you can break down every part of the process into specific skills.
  34. 1:55So we have like adhering to our brand guidelines, reading a brief.
  35. 1:59And if you click on each one of these, it provides a lot more detail here, plugging into Figma and using your templates.
  36. 2:05And so this plugin is a package of about a dozen different skills.
  37. 2:09And now I can install this plugin, share it with my team, and anyone can use it to write email.
  38. 2:14So you would just summon the plugin here at the top of this prompt box and say,
  39. 2:17create five connector emails for knowledge workers that feature plugins and use our use case library.
  40. 2:22So this is a really cool way where ChatGPT will then go off and work for a couple of minutes.
  41. 2:26Then it'll start to use your files and you can even connect it specifically.
  42. 2:30And then it'll output something like this.
  43. 2:32And now our meetings can be about how do we refine the messaging, the copy, the visuals,
  44. 2:37instead of talking about the work around the work.
  45. 2:39And it's a lot faster of a way to kind of get things done.
45 Zeilen · 614 Wörter

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