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How Skarlo unlocked a market to build a global agency

Plattform
YouTube
Länge
2:39
Gesprochene Sprache
Englisch (Vereinigte Staaten)
Aufrufe
1241
Median-Schnitt
1.90s
Gesicht im Bild
61%
Dunkle Bilder
40%
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Transkript von How Skarlo unlocked a market to build a global agency

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  1. 0:03Okay, eyeline right to here. Perfect.
  2. 0:06Rowan, take one clap.
  3. 0:07This is Rowan, take one clap.
  4. 0:10I'm Luke, and this is Scarlet.
  5. 0:24When I first started Scarlet, I was actually in New Zealand,
  6. 0:26And my other designer, Rowan, is based in Australia.
  7. 0:30I had an email show up in my inbox and it was from Luca.
  8. 0:33And basically we just hit it off from there.
  9. 0:36You saw this intersection between tech companies that really wanted to stand out.
  10. 0:40I think there's a tech company coming out basically every minute.
  11. 0:43And a lot of them use very similar design throughout all of their branding decks and everything.
  12. 0:47So people have now realized that design is the main differentiator.
  13. 0:50It's actually really funny.
  14. 0:51You see a lot of memes, people one-shotting websites.
  15. 0:54and then all the comments people go,
  16. 0:56well you can't even be bothered to make your website look good.
  17. 0:59How can we trust that you actually care about your product?
  18. 1:01So they'll come to us and to differentiate themselves from all the noise happening.
  19. 1:06To have that pure human creativity is what these companies need.
  20. 1:10We brought in Anna and Emily, two of our other designers,
  21. 1:13and we've decided to stick the team at four people.
  22. 1:15We're able to move very quickly,
  23. 1:17which helps a lot of these companies who need to move very quickly as well.
  24. 1:20We don't have layers where we need to sign off multiple different things.
  25. 1:24We sort of just go, right, we're doing this, we're doing it this way, we're publishing.
  26. 1:28So I was introduced to Framer probably about two and a half years ago.
  27. 1:33I came from a product design background and so the tool felt super familiar to me.
  28. 1:37I started playing around with it while I was still finishing my degree at uni.
  29. 1:40And I just happened to stumble across it and I'm like, well, this is better.
  30. 1:44I would say last two years, I've probably opened the application at least three or four times every single day.
  31. 1:53It always seemed to be this thing where you keep the cool people in the suits in all the meetings and everything,
  32. 1:59but you put the sort of like the dirty creators in the back room and they don't ever get to see the clients, right?
  33. 2:04Tools like FrameLab completely put that on its head.
  34. 2:07For a lot of these AI companies is they want to move quick.
  35. 2:10You don't need to have a team of 10 people managing a site.
  36. 2:15You can be one person managing a massive site.
  37. 2:18I'm looking forward to the day where we get a giant project that has like 20,000 CMS items
  38. 2:23and I'm able to just put it together and it just works.
  39. 2:27I'm Luca.
  40. 2:28I'm Rowan.
  41. 2:29And we're Frame Creators.
41 Zeilen · 464 Wörter

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1:4854 frames4.3s cut81% face
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OIKOS Protein
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hims
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