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Use ChatGPT Work to build custom creative tools

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OpenAI Use ChatGPT Work to build custom creative tools at 0:00
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Transkript von Use ChatGPT Work to build custom creative tools

Von einem Sprachmodell aus dem Ton des Films transkribiert, nicht von der Marke geschrieben. Klicke auf eine Zeile, um an diese Stelle zu springen.

  1. 0:02I am a creative guy. I'm not a software developer. I actually don't code, but I built all of this.
  2. 0:07I mean, from the tool to all this art to this website. Now for this one, I wanted to come up
  3. 0:12with kind of a fictional scenario. So I'm imagining I'm a marketing manager for a company called Nova
  4. 0:17Electronics, just a fictional company. And we're launching a new line of headphones called the
  5. 0:22Nova One. We have creative teams, they're stretched thin, budgets are tight, people are, you know,
  6. 0:27on other projects. So what do we do? Now, this is a case where I think ChatGPT work can really shine
  7. 0:32because you can start to build custom tools that are very bespoke to the needs at hand. So in this
  8. 0:38case, I want to show you how I built a tool to create assets specifically for this Nova One
  9. 0:43launch. So you can see how I started. I'm on the marketing team of Nova Electronics,
  10. 0:47and we're building a new line of headphones. And you can see I asked for it. I want to be able to
  11. 0:51iterate things like out of home, social media, and print, and so forth. But importantly, I also
  12. 0:56wanted to match our style guide into our brand book. So you can see here, I actually attached
  13. 1:00our brand book as a PDF. And then last, I included a wireframe of what I wanted the actual tool to
  14. 1:06look like, just to kind of guide it. Now, do you want to see what it created? In a whole, let's see
  15. 1:11here, seven minutes and 13 seconds, I could take and move my copy around. I can adjust the scale
  16. 1:16with control points. But this is what I think is so cool. I can actually bring in my real time or
  17. 1:21essentially the actual headphone products.
  18. 1:23I can scale it.
  19. 1:24And so now what I have is a full layout tool
  20. 1:27that can actually build all the design layouts.
  21. 1:29I could hit generate,
  22. 1:31but let me just show you some of the generations
  23. 1:32that I was able to create.
  24. 1:34And so now I have literally a production tool
  25. 1:36that I could use to very, very quickly accelerate
  26. 1:39a lot of ideation and get a lot of visuals
  27. 1:41in front of my team and then ultimately to my leadership.
  28. 1:44Now, they also wanted to see a website.
  29. 1:47So go back here.
  30. 1:48I have in the same Nova One project,
  31. 1:50I now have another conversation, if you will.
  32. 1:53And so in this case, you can see I'm asking for a website.
  33. 1:56So you can see here, I'm just asking for things like, you know, okay, I want to have a real-time 3D rotation view of the headphones.
  34. 2:02Here's a color selector.
  35. 2:04And then lastly here, I gave it some of my, basically an art pack, a media kit, if you will, of some of the art that I really liked that I created.
  36. 2:12So it took my design, that wireframe, and turned it into that kind of style.
  37. 2:17Here's our color selector.
  38. 2:20basically here's that real-time 3D viewer.
  39. 2:23But I built all of this,
  40. 2:24I mean, from the tool to all this art
  41. 2:26to this website in basically a day.
  42. 2:29And I think that's what's so amazing
  43. 2:31is as your creative ideas,
  44. 2:32whatever they are,
  45. 2:33you can now envision them
  46. 2:34and bring them to life.
  47. 2:35And I think what's so fun for me as a creative
  48. 2:37is that that just means
  49. 2:38there's new ways to talk to customers,
  50. 2:40reach new customers.
50 Zeilen · 594 Wörter

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