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Use ChatGPT Images to explore campaign concepts

Plataforma
YouTube
Duración
2:01
Idioma hablado
inglés estadounidense
Vistas
4.4 K
Corte mediano
5.28s
Rostro en pantalla
2%
Cuadros oscuros
0%
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Transcripción de Use ChatGPT Images to explore campaign concepts

Transcrito por un modelo de voz a partir del audio del video, no redactado por la marca. Haz clic en cualquier línea para saltar a ese momento.

  1. 0:02So we basically have our image model, Image Gen 2.
  2. 0:05And it's an incredible model.
  3. 0:07It's literally the best of breed.
  4. 0:08And it's incredible for its ability to produce fonts.
  5. 0:11It's multilingual.
  6. 0:13But the idea, you can take anything in your mind's eye and essentially can visualize it.
  7. 0:17So we said, well, how do we capture that in an ad campaign?
  8. 0:21And so we built this as, say, taking very, very large format billboards around various cities in the United States
  9. 0:28and saying, let's reimagine them,
  10. 0:30almost taking kind of these ordinary ad spots
  11. 0:32and turning them into something more extraordinary,
  12. 0:35almost surrealistic visions.
  13. 0:36It's my favorite, yeah.
  14. 0:37I love this stuff.
  15. 0:38Now, we started with the scouting photo.
  16. 0:39So our location team went out,
  17. 0:41took these reference photos, beautiful day.
  18. 0:43The problem is it's from literally a street view.
  19. 0:46It's like at an off angle.
  20. 0:47And you can see, I just basically asked,
  21. 0:50make this a straight on view of the building,
  22. 0:52showing that whole billboard space.
  23. 0:53You can read the prompt.
  24. 0:55And you can see very nice image here.
  25. 0:57Just obviously exactly what I asked for, straight on.
  26. 1:00So now with that, our team could start to brainstorm.
  27. 1:03I mean, literally, we could start to fill a whiteboard with ideas of what we will put on that billboard.
  28. 1:08So we're going to remove that blank billboard and replace it with a matching brick wall.
  29. 1:12And within that, we're going to have the bricks falling away and almost like revealing a portal into another world.
  30. 1:17And you can see I asked for four variations at, again, high resolution and high quality.
  31. 1:22And then we have, of course, got to the iconic L-Chain.
  32. 1:25Classic Chicago.
  33. 1:26And just the whole idea that it's emerging
  34. 1:28from this building in the air, very cool.
  35. 1:31So there's the, again, the scouting photo,
  36. 1:33and I just show you the final composite
  37. 1:34of how it looked in the actual site.
  38. 1:37And so you can imagine,
  39. 1:39if you had that whiteboard filled with ideas,
  40. 1:41normally, I mean, honestly, a few months ago,
  41. 1:43we would say, okay, what are our best three or four?
  42. 1:45And that's all we'd have the time to explore.
  43. 1:47This gives us the ability to literally go and say,
  44. 1:50let's actually kind of dive into each one,
  45. 1:52see what's working, see what's not,
  46. 1:53and to your point, iterate.
46 líneas · 394 palabras

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