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OpenAI

Use ChatGPT Work to create campaign emails

Plataforma
YouTube
Duración
2:48
Idioma hablado
inglés estadounidense
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1,8 mil
Corte mediano
32.41s
Rostro en pantalla
2%
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Transcripción de Use ChatGPT Work to create campaign emails

Transcrito por un modelo de voz a partir del audio de la pieza, no redactado por la marca. Pulsa cualquier línea para saltar a ese momento.

  1. 0:02That would have taken two weeks end to end.
  2. 0:05I would have had to write the marketing brief, then do the kickoff meeting with our lifecycle
  3. 0:09team in creative, go back and forth on drafts, and then finally two weeks later get a handoff.
  4. 0:14All of that has been compressed in about two days, which is pretty cool.
  5. 0:18And so with ChatChapiti work plugged in with Figma, we were able to create a new series
  6. 0:23of templates that are a lot more dynamic, that now we can automate the creation of those
  7. 0:27end to end and just guys look how much more rich these new templates are and we basically just told
  8. 0:33chat bt hey here's a spreadsheet of prompts can you turn this into an interactive site like a
  9. 0:39dashboard our teams can use to find specific use cases to feature in our marketing and guys look
  10. 0:43what it create with this is just like a couple of minutes it came up with this cool website where
  11. 0:47as a marketer i can go in and say okay what capability of chat bt work do i want to talk
  12. 0:52about let's say scheduled tasks and then what life situation do i want to talk about let's say
  13. 0:57They were talking to knowledge workers, like all of us on this call.
  14. 0:59And it came up with all the tiles from the Excel spreadsheet where I can just click on the prompt and actually copy-paste it and use it in my marketing.
  15. 1:07And speaking of which, of course, we didn't stop there.
  16. 1:09The next question was, this is so cool.
  17. 1:11How do we share this with our users and make it public?
  18. 1:14So what we actually did, and this is crazy, we scanned Instagram for all of the reels that mentioned Chattaputty work.
  19. 1:20and the team basically built their own social media app
  20. 1:23where we put together all the Instagram reels
  21. 1:26that featured ChatGPT work
  22. 1:28and the user can just kind of scroll through
  23. 1:30and see these different use cases.
  24. 1:32And on the right-hand side,
  25. 1:33they can actually see the prompt
  26. 1:34that was used in that situation
  27. 1:35and click on this button to actually try it themselves.
  28. 1:38And this was all created using sites.
  29. 1:40So now that we kind of have our use cases
  30. 1:43and I talked about going from these old templates
  31. 1:45to these new ones,
  32. 1:46I want to quickly show you what that plugin looks like.
  33. 1:49So what you can do is if you do any sort of email marketing, you can break down every part of the process into specific skills.
  34. 1:55So we have like adhering to our brand guidelines, reading a brief.
  35. 1:59And if you click on each one of these, it provides a lot more detail here, plugging into Figma and using your templates.
  36. 2:05And so this plugin is a package of about a dozen different skills.
  37. 2:09And now I can install this plugin, share it with my team, and anyone can use it to write email.
  38. 2:14So you would just summon the plugin here at the top of this prompt box and say,
  39. 2:17create five connector emails for knowledge workers that feature plugins and use our use case library.
  40. 2:22So this is a really cool way where ChatGPT will then go off and work for a couple of minutes.
  41. 2:26Then it'll start to use your files and you can even connect it specifically.
  42. 2:30And then it'll output something like this.
  43. 2:32And now our meetings can be about how do we refine the messaging, the copy, the visuals,
  44. 2:37instead of talking about the work around the work.
  45. 2:39And it's a lot faster of a way to kind of get things done.
45 líneas · 614 palabras

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