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Use ChatGPT Work to turn marketing ideas into finished work

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anglais américain
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14.00s
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Transcription de Use ChatGPT Work to turn marketing ideas into finished work

Transcrit par un modèle vocal à partir du son du film, et non rédigé par la marque. Cliquez sur une ligne pour y amener la lecture.

  1. 0:02Everyone is doing marketing now.
  2. 0:04We're seeing our engineers, our product teams, our finance teams even come to the table with
  3. 0:09marketing ideas.
  4. 0:10And they're not just like text messages like, hey, I think this is a good idea.
  5. 0:13They're coming to us with images, with creative ideas, which is so cool.
  6. 0:17The distance between thinking of a great idea and making it into reality is actually compressing.
  7. 0:22So for example, Chad and I can grab breakfast in the cafeteria downstairs in the morning.
  8. 0:26and by the time it's afternoon, Chad already has that idea mocked up in a slide presentation
  9. 0:31ready to show to leadership. Probably before lunch. Yeah, exactly. So ChatGPT work is a new way to use
  10. 0:36ChatGPT that basically turns it from the question and answer bot we're all familiar with to the
  11. 0:41world's smartest personal assistant. So we're in chat mode right now, but let me go ahead and switch
  12. 0:45us to work and watch what happened to the prompt window, right? It kind of expands and it shows you
  13. 0:50plugins. And the way that I like to think about plugins, if I go to the directory here on the
  14. 0:54left, you can think about this like new higher orientation for ChatGPT work.
  15. 0:59This is basically the way that ChatGPT as an assistant gets plugged into all of your
  16. 1:03contacts, things as simple as your Google Drive or Microsoft Office to your email and
  17. 1:08calendar, and even specialized apps like Figma, Canva, and Notion.
  18. 1:12It can take action across your workflows.
  19. 1:15This is what really makes ChatGPT work different from ChatGPT.
  20. 1:19With all these plugins connected to your workflows, ChatGPT work can do with so many
  21. 1:24different things from, you know, creating presentations, slide decks and sheets and
  22. 1:28docs from your templates to creating images and building an app and even automating repetitive
  23. 1:32work using your computer or your browser on a scheduled basis. We'll talk about that.
  24. 1:37And even building a website, which we're going to show you several demos about how that works.
  25. 1:41And so if we put these two things together, great ideas coming from everywhere in the org
  26. 1:46and making them come into reality is faster than ever. There's a third observation that we're
  27. 1:50seeing that is specific to all of us on this call, marketing leaders and marketing practitioners,
  28. 1:55is that the fundamentals matter now more than ever. In a world where there's an abundance
  29. 1:59of great ideas, where it's easier than ever and cheap as ever to make those ideas come to life,
  30. 2:05we need our judgment now more than ever to figure out what do we ship to users?
  31. 2:08How do we kind of make sure we're customer-centric and we're thinking about their point of view?
  32. 2:13And we're seeing across the board that marketers are doing better work. They're getting better
  33. 2:17training with ChatGPT work that's nudging them into more demand side thinking.
  34. 2:21And we're going to show you some examples of that.
  35. 2:23So this is not just about working faster or getting things done with less process.
  36. 2:27It's better marketing.
  37. 2:28And it's actually driving the business.
37 lignes · 519 mots

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