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0:01Hi, I'm Adam, founder of Blaze. This is my mom and dad.
0:05Hi. Hi. I'm building Blaze for them.
0:08Why would you do that? What's the point? It's just the two of us in the market.
0:12Well, it's not only for them. Blaze is for anyone trying to market a business online.
0:17It's a digital marketing tool for people who aren't professional marketers and don't necessarily want to be.
0:21It's for all the small businesses out there, the artists, solopreneurs, side hustles, and hopefully for mom, dad, and their old school brick and mortar garment business
0:29that doesn't even have a website.
0:30You know, we thought about it.
0:31Yeah, we'll get around to it eventually.
0:33I want to make Blaze so easy and effective
0:34that even they can use it to build an online business.
0:37You know we can hear you.
0:38You know we're standing right here.
0:39For some folks, it's already working.
0:41It's just making my end product better.
0:43Saved me time.
0:44Very quickly, we started creating newsletter blasts, social content.
0:49Scheduled this posting, write the caption, and boom, go.
0:53It got it. It like got me to a T.
0:56In a way that it resonates with everyone.
0:58Notice who you didn't see.
1:00No big venture backed startups.
1:02None of the Fortune 500s with professional marketing teams
1:04who dominate e-commerce today.
1:06They don't need our help.
1:07We're here to help the Fortune 5 million.
1:09All the small businesses, side hustles, and solo makers
1:12that could see big growth on the internet
1:13if only they had the time and marketing expertise.
1:16Maybe you're one of them.
1:18Hey, what are you making over there?
1:20Oh, I'm making glass oysters.
1:22People love these things.
1:25So, you have a great idea,
1:26and you want to create a great business,
1:28but you can't afford a fancy agency
1:30and you don't want to become a digital marketing pro yourself.
1:32Do you?
1:33I do not.
1:34And while it's never been easier to start a business online,
1:37it's never been harder to cut through the noise.
1:38To compete online, you need to create endless high-quality content.
1:42Do you make a lot of high-quality content?
1:43I make candles.
1:45The problem with creating a lot of content is it requires a lot of skills.
1:50Our goal is to create a marketing tool that requires almost no technical skills,
1:55which is why I'm testing our product on the least technical people I know.
1:59You guys ready?
2:00Sure.
2:02The first thing you can do is create a brand voice.
2:05All you have to do is add in a website,
2:07and Blaze will create a personalized voice that you can edit.
2:09And boom, Blaze sounds like you.
2:11Wow.
2:13Yeah, so all you have to do is pick the types of content that you want here.
2:17Rather than spending hours creating your own content,
2:19Blaze can take a single blog post or website
2:21and turn it into ads, posts, video scripts, emails and more.
2:25Pretty cool, right?
2:26I thought it would be so much more complicated.
2:29And the coolest part is you can just drag a post onto the calendar
2:32and Blaze will schedule it for you.
2:33That looks really helpful.
2:36Now you try.
2:37Okay.
2:39Obviously, my parents aren't trying to become the next Amazon.
2:41You're probably not either.
2:42You're just trying to turn an idea into a real business
2:45or grow a real business on the internet.
2:47You're trying to make things your customers will love.
2:49You're trying to make a good life for you and your family.
2:51You're trying to be your own boss and take control of your days to live your version of the American dream.
2:56And while the internet opened the door to this dream, Blaze is the tool that's going to help you walk through it.
3:00My goal, besides winning my parents' business, is to help make you the next internet millionaire.
3:05Hell, I want to make a million new internet millionaires by making digital marketing accessible to anyone, even these two.
3:11Well, what did you guys think?
3:12I think it looks really great.
3:14Sorry, I'm just not sure I get it.
3:17Like I said, work in progress.
3:19Because like you, we're building something great.
3:21Me, the team, our customers, my old school parents.