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OpenAI

Use ChatGPT Work to build custom creative tools

Platform
YouTube
Length
2:47
Spoken language
American English
Views
6.8K
Median cut
3.42s
Face on screen
0%
Dark frames
0%
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Transcript of Use ChatGPT Work to build custom creative tools

Transcribed by a speech model from the film's own audio, not written by the brand. Click any line to jump the film to that moment.

  1. 0:02I am a creative guy. I'm not a software developer. I actually don't code, but I built all of this.
  2. 0:07I mean, from the tool to all this art to this website. Now for this one, I wanted to come up
  3. 0:12with kind of a fictional scenario. So I'm imagining I'm a marketing manager for a company called Nova
  4. 0:17Electronics, just a fictional company. And we're launching a new line of headphones called the
  5. 0:22Nova One. We have creative teams, they're stretched thin, budgets are tight, people are, you know,
  6. 0:27on other projects. So what do we do? Now, this is a case where I think ChatGPT work can really shine
  7. 0:32because you can start to build custom tools that are very bespoke to the needs at hand. So in this
  8. 0:38case, I want to show you how I built a tool to create assets specifically for this Nova One
  9. 0:43launch. So you can see how I started. I'm on the marketing team of Nova Electronics,
  10. 0:47and we're building a new line of headphones. And you can see I asked for it. I want to be able to
  11. 0:51iterate things like out of home, social media, and print, and so forth. But importantly, I also
  12. 0:56wanted to match our style guide into our brand book. So you can see here, I actually attached
  13. 1:00our brand book as a PDF. And then last, I included a wireframe of what I wanted the actual tool to
  14. 1:06look like, just to kind of guide it. Now, do you want to see what it created? In a whole, let's see
  15. 1:11here, seven minutes and 13 seconds, I could take and move my copy around. I can adjust the scale
  16. 1:16with control points. But this is what I think is so cool. I can actually bring in my real time or
  17. 1:21essentially the actual headphone products.
  18. 1:23I can scale it.
  19. 1:24And so now what I have is a full layout tool
  20. 1:27that can actually build all the design layouts.
  21. 1:29I could hit generate,
  22. 1:31but let me just show you some of the generations
  23. 1:32that I was able to create.
  24. 1:34And so now I have literally a production tool
  25. 1:36that I could use to very, very quickly accelerate
  26. 1:39a lot of ideation and get a lot of visuals
  27. 1:41in front of my team and then ultimately to my leadership.
  28. 1:44Now, they also wanted to see a website.
  29. 1:47So go back here.
  30. 1:48I have in the same Nova One project,
  31. 1:50I now have another conversation, if you will.
  32. 1:53And so in this case, you can see I'm asking for a website.
  33. 1:56So you can see here, I'm just asking for things like, you know, okay, I want to have a real-time 3D rotation view of the headphones.
  34. 2:02Here's a color selector.
  35. 2:04And then lastly here, I gave it some of my, basically an art pack, a media kit, if you will, of some of the art that I really liked that I created.
  36. 2:12So it took my design, that wireframe, and turned it into that kind of style.
  37. 2:17Here's our color selector.
  38. 2:20basically here's that real-time 3D viewer.
  39. 2:23But I built all of this,
  40. 2:24I mean, from the tool to all this art
  41. 2:26to this website in basically a day.
  42. 2:29And I think that's what's so amazing
  43. 2:31is as your creative ideas,
  44. 2:32whatever they are,
  45. 2:33you can now envision them
  46. 2:34and bring them to life.
  47. 2:35And I think what's so fun for me as a creative
  48. 2:37is that that just means
  49. 2:38there's new ways to talk to customers,
  50. 2:40reach new customers.
50 lines · 594 words

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