A weekly newsletter about how launch videos are actually made.
Not a roundup of links. Every issue is built from the library itself — 1,05,450 frames cut at real shot changes, measured, and described one at a time — so everything it claims comes with the frame that proves it.
- The shot worth stealing, with its timecode
- One brand taken apart: cut rate, face coverage, ground
- The conventions enough brands share to stop being opinions
- Free, weekly, and one click to leave
Every issue
Each one is a page as well as an email, so you can read the back catalogue without joining anything.
The first issue goes out on the next Tuesday. Nothing to read back yet.
Who it is for
Founders writing their own launch film, designers who have been handed one, and the video people who already know all this and want the receipts. If you have ever opened twenty tabs of other companies' launch videos before writing a script, this is that, done for you and measured.
Questions
- What is actually in an issue?
- One frame worth stealing with its timecode and the sentence explaining why; one brand taken apart by its own measurements — how often it cuts, how much of the frame has a face in it, how much of it sits on a dark ground; one convention with a count against it; and everything that landed in the library that week. Every claim links to the frame it came from.
- Where do the numbers come from?
- The library cuts every film at its real shot changes, measures each frame for face position, brightness and accent coverage, and then has a vision pass describe it one frame at a time — including one line naming the single thing worth copying. The digest is written from those columns. Nothing in it is a summary of somebody else's article.
- How often, and can I leave?
- Once a week, on Tuesday. Every issue carries a one-click unsubscribe that needs no account and no reply — the link works immediately, because the alternative is that people press the spam button instead, and that is the one signal a mailbox provider actually acts on.
- Do I need an account?
- No. Subscribing writes an email address and nothing else. If you do have an account the two get linked, which only means we do not count you twice.
- Is this an AI newsletter?
- The frame descriptions are written by a vision model, and the digest says so every time it quotes one. The editorial decisions — which brand, which convention, which frame leads — come out of queries over measurements, not out of a prompt asking for a newsletter. If an issue makes a claim, the frame that proves it is one click away.
Get the frames every Tuesday
The weekly digest: what the library indexed, and what the best launches did differently.