वीडियो पर वापस

OpenAI

Use ChatGPT Work to analyze ad performance and refine creative

प्लैटफ़ॉर्म
YouTube
अवधि
2:35
बोली जाने वाली भाषा
अमेरिकी अंग्रेज़ी
व्यूज़
2.8 हज़ार
औसत कट
14.09s
स्क्रीन पर चेहरा
0%
गहरे फ़्रेम
24%
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OpenAIUse ChatGPT Work to analyze ad performance and refine creative
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Use ChatGPT Work to analyze ad performance and refine creative की ट्रांसक्रिप्ट

फ़िल्म के अपने ऑडियो से एक स्पीच मॉडल द्वारा लिखा गया, ब्रांड द्वारा नहीं। उस पल पर जाने के लिए किसी भी पंक्ति पर क्लिक करें।

  1. 0:03ChatGPT has become the place where decisions take shape.
  2. 0:06People come to ChatGPT with goals.
  3. 0:08In this case, you know, they're looking for headphones.
  4. 0:11But instead of entering a few keywords,
  5. 0:13they explain what they want to accomplish,
  6. 0:16what matters to them, what constraints they face.
  7. 0:18You know, in this case, the headphones are for work, travel, and home.
  8. 0:22You know, the person really isn't sure what features are going to be appropriate.
  9. 0:25You see, with ChatGPT ads, you can reach consumers as they discover products,
  10. 0:28as they compare options, as they're deciding what to buy.
  11. 0:32So in this case, our ads model delivered an ad for Nova Electronics Headphone.
  12. 0:36But let's be clear.
  13. 0:37The ads do not influence the responses from ChatGPT.
  14. 0:41I mean, this, of course, is essential.
  15. 0:44Trust is the foundation of this opportunity.
  16. 0:46People trust the decision guidance from ChatGPT,
  17. 0:49and our ad platform was designed with protecting this trust as this North Star.
  18. 0:53Guided by our ads principles,
  19. 0:56ads do not influence ChatGPT's answers. They're clearly labeled and displayed separately. So
  20. 1:02clearly now Nova is running ads on ChatGPT. How are those ads performing? Normally, this is a
  21. 1:08complicated question. It requires pulling reports, accessing multiple tools. And of course, you can
  22. 1:13access your ChatGPT ads reporting through our API or through our Ads Manager tool. But actually,
  23. 1:19now we've built an Ads Manager plugin for ChatGPT for work, and you can do it right there.
  24. 1:24From there, let's ask the questions.
  25. 1:26I mean, what do we really want to know?
  26. 1:27We want to know how our ads are performing.
  27. 1:28Yeah.
  28. 1:30And so it's completely conversational now.
  29. 1:32No, exactly.
  30. 1:32And so we're running three ads right now.
  31. 1:35You know, your world, your focus,
  32. 1:36share every detail made to be yours.
  33. 1:38And you can see, you know, just look at the data,
  34. 1:40some click-through rates, some conversion.
  35. 1:41It looks like your world, your focus is doing better.
  36. 1:43But that's the basics, right?
  37. 1:44That's reporting.
  38. 1:44I think what's amazing here is
  39. 1:45what do we really care about, which is why.
  40. 1:47Right?
  41. 1:48And that's a hard thing to get
  42. 1:49from straight tools and reporting.
  43. 1:50Well, let's ask the model.
  44. 1:51Why are one of our ads performing better than the others?
  45. 1:53What we want to do is we want to take action.
  46. 1:54Yeah.
  47. 1:55We want to, how do we improve the campaign?
  48. 1:56And so again, let's ask the model, what should we do next?
  49. 1:59So you can kind of create a loop between what the ads manager is saying is working and then
  50. 2:03your creative workflows and really kind of work a lot faster in iterating on the creative side.
  51. 2:07Right.
  52. 2:08And Chat2P ads offers marketers something that has never existed before, an opportunity
  53. 2:13to contribute to those key moments that are shaping decisions.
  54. 2:16Now, Chat2P ads are now available in 40 markets globally.
  55. 2:20We actually just launched 31 markets in Europe yesterday.
  56. 2:24So to get started to learn more, you can head to ads.openai.com.
56 पंक्तियाँ · 496 शब्द

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