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iA Inc

iA Notebook

Platform
YouTube
Length
1:09
Spoken language
English
Views
133.9K
Median cut
3.54s
Face on screen
3%
Dark frames
0%
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Transcript of iA Notebook

Transcribed by a speech model from the film's own audio, not written by the brand. Click any line to jump the film to that moment.

  1. 0:04Writing is easier with lines.
  2. 0:07Reading feels better without them.
  3. 0:09Could we have both?
  4. 0:11The IA notebook shows lines when you write
  5. 0:14and hides them when you read.
  6. 0:17How is this possible?
  7. 0:20The soft watermark lines are just discernible when the page is empty,
  8. 0:26guiding your hand as you write.
  9. 0:29then seem to disappear under the darker text.
  10. 0:35Entirely made of paper,
  11. 0:37the notebook draws from a long tradition of Japanese papercraft.
  12. 0:42It's built to disappear,
  13. 0:45removing distractions so your thoughts can flow.
  14. 0:49Every detail exists to serve the writing.
  15. 0:52Nothing more, nothing less.
15 lines · 94 words

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