- Platform
- YouTube
- Length
- 2:45
- Spoken language
- American English
- Views
- 1.3K
- Median cut
- 1.87s
- Face on screen
- 54%
- Dark frames
- 32%
Transcript of How Planhat builds and scales faster with Framer
Transcribed by a speech model from the film's own audio, not written by the brand. Click any line to jump the film to that moment.
- 0:00If a creative team, creative leader, if a CMO isn't building on Framer, I would question
- 0:07how much time they're wasting.
- 0:18Planet is an agentic customer platform.
- 0:22We automate commercial processes across the customer lifecycle from end to end.
- 0:27leaders lead from the front, which means that you do things before you delegate them.
- 0:31Studio Planet was born exactly through that.
- 0:34I received a mandate from our co-founders to reimagine our website and brand.
- 0:39No one had thought about that problem before.
- 0:43We'd always just had a website because that's what you do.
- 0:45And within the next six months, we had a V1 of a website built with Framer,
- 0:50built completely in-house, built by my hands, a lot of sweat and tears.
- 0:55Obviously the question is what now?
- 0:57Like what next?
- 0:58We need to scale this function.
- 1:00So we brought in an incredible web designer, Shrekert.
- 1:02The thing that can be really frustrating
- 1:05with being a designer is creating something beautiful
- 1:09and watching others absolutely demolish it.
- 1:13Framer allows me to create this infrastructure
- 1:18and this system for other people to use.
- 1:22is allowing us to scale so much more via the interconnectivity.
- 1:29With Framer as a tool, I think it's really intuitive to make very complex things work.
- 1:37As we are now a relatively large enterprise with headquarters here in London,
- 1:43in Los Angeles, in Stockholm, and a smattering of offices,
- 1:46we're growing really fast, but we are still this small, tight-knit team
- 1:51composed of extremely focused, obsessive, craftspeople.
- 1:58Shaked, who's ultimately the mastermind
- 2:00and the architect of the website.
- 2:01But then very quickly, someone like Claudio,
- 2:03who's our brand designer, can come in
- 2:05and provide some quick design input on whatever it might be.
- 2:08It might be at the systematic level,
- 2:09or maybe it's as simple as a border radius.
- 2:11Same with, for example, Dan, our motion designer.
- 2:13He'll build a custom motion asset,
- 2:15which gets embedded immediately.
- 2:16And with a tool like Framer,
- 2:18those decisions turn into outcomes.
- 2:20Framer is our go-to-market source of truth for the business,
- 2:25both for where the product is and where our current position in messaging is.
- 2:29And that's only possible at a company of plant-sized,
- 2:33scale and ambition because Framer can scale.
42 lines · 371 words
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