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Shopify

The Shopify Story

Plataforma
YouTube
Duración
9:29
Idioma hablado (inferido)
inglés
Vistas
322.5 k
Corte mediano
1.33s
Rostro en pantalla
54%
Cuadros oscuros
15%
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Transcripción de The Shopify Story

Transcrito por un modelo de voz a partir del audio del video, no redactado por la marca. Haz clic en cualquier línea para saltar a ese momento.

  1. 0:00This is a story about us.
  2. 0:02Shopify.
  3. 0:03Shopify is making headlines.
  4. 0:05A company born from a powerful realization.
  5. 0:08No one, I realized, has spent a moment building software for starting new businesses.
  6. 0:14And this is also a story about you.
  7. 0:16Entrepreneur.
  8. 0:17The millions of entrepreneurs who had a dream and the courage to actually go for it.
  9. 0:21The site is live.
  10. 0:22My hands are literally shaking.
  11. 0:24Being an entrepreneur, it's not changing your job, it's changing your life.
  12. 0:28New order.
  13. 0:29First one.
  14. 0:30So what happens when our two stories collide?
  15. 0:34We've got a drink.
  16. 0:36To answer that question, we need to go to where the story begins.
  17. 0:43This is Toby, and this is his first love.
  18. 0:47Of course, I couldn't read or write yet, but I could push all these buttons, and I just loved everything about it.
  19. 0:53From that moment on, he's hooked on computers.
  20. 0:56And then a new love enters his life.
  21. 0:58I was snowboarding a lot.
  22. 1:00Every single time you sit on a lift and you look at a snowboard,
  23. 1:02you just love the way it looks.
  24. 1:03Now he doesn't know it yet, but the combination of his two passions
  25. 1:07would eventually pave the way for millions of entrepreneurs.
  26. 1:12I was like, I'm going to build like a really, really, really good online store
  27. 1:16selling snowboards.
  28. 1:18I figured in 2004 there would be off-the-shelf software I can use,
  29. 1:22but I could not have been more wrong.
  30. 1:24So using his skills as a programmer,
  31. 1:26Toby built his online snowboard store from scratch.
  32. 1:30I sat down and just built the software
  33. 1:33that I wished someone else would have built for me.
  34. 1:38Toby launches Snowdevil, and then?
  35. 1:41And then nothing happened.
  36. 1:44I had traffic, but no real business yet.
  37. 1:48During this time, I was working out of a coffee shop.
  38. 1:52This day is like seared into my memory.
  39. 1:54I remember everything about this day.
  40. 1:55I remember how it went, like what I was wearing, what I was eating.
  41. 1:58Because on this day, Toby got an email that changed the course of his life.
  42. 2:04Like the email told me that someone from Pennsylvania bought a snowboard.
  43. 2:08I remember sitting there and staring at this and having this moment of like,
  44. 2:12I'm no longer just a builder, but now I was an entrepreneur.
  45. 2:18Snowdive continued, the business started selling at a faster clip,
  46. 2:22But I couldn't get it out of my mind.
  47. 2:25The first sale was just like overshadowed everything that happened afterwards.
  48. 2:29It felt like we were sitting on the secret.
  49. 2:31I can't be the only person who wants to do this.
  50. 2:34We decided like we need to build a software company.
  51. 2:37We need to build a company that helps other people have this profound experience of putting themselves out there and having their first sale.
  52. 2:44And someone needs to make it easier for people who aren't programmers to put a name in, choose a domain and like reach for independence.
  53. 2:52And then we quoted Shopify.
  54. 2:55Tonight's story, how Shopify is awful.
  55. 2:58Shopify has been named one of the 10 most innovative online retail businesses in the world.
  56. 3:02Shopify is a successful IPO, a win for entrepreneurs.
  57. 3:05It's been a rocket ship.
  58. 3:06They've been able to constantly innovate and release new products, which business owners love.
  59. 3:11It literally took me a day to get up and running.
  60. 3:14If it wasn't for Shopify, I don't know where we would be right now.
  61. 3:17The future retail is not online, it's not offline, it's everywhere.
  62. 3:20Shopify now powers millions of businesses.
  63. 3:22If you're an entrepreneur or a creator, you definitely should be using Shopify.
  64. 3:24Okay, we get it, we get it, we get it.
  65. 3:27Shopify has grown a ton.
  66. 3:29But what's at the heart of it all?
  67. 3:31What we are trying to do is make commerce better for everyone.
  68. 3:35Make commerce better for everyone isn't just something we write on the walls.
  69. 3:38We deeply believe it in our bones.
  70. 3:41Now, it doesn't mean that everyone needs to be an entrepreneur.
  71. 3:43What we want to really do at Shopify is we want to give people the tools to reduce the barrier to entry
  72. 3:48so that anyone that really wants to start something can start something.
  73. 3:52And that was impossible before Shopify.
  74. 3:55Okay, so how did we do that?
  75. 3:57How did we take this complex task of building a business
  76. 3:59and make it so anyone, anywhere can do it?
  77. 4:03Shopify engineers and staff take two.
  78. 4:07So we focused in on where most people start.
  79. 4:10Building their online store.
  80. 4:12But starting anything new is intimidating.
  81. 4:15We knew we had to make it so intuitive that anyone could do it.
  82. 4:18Add products.
  83. 4:19Create a name.
  84. 4:21Add brand assets.
  85. 4:22Customize your store.
  86. 4:23Custom domain.
  87. 4:24Add sales channels.
  88. 4:26Set up payments.
  89. 4:27And after that, launch your store.
  90. 4:30Every single time we took complexity out, success went up.
  91. 4:34Okay, so you've got a store.
  92. 4:36But now you have to find customers.
  93. 4:38I became obsessed with sales channels.
  94. 4:41Channels, channels, channels I like a lot.
  95. 4:43Business channels, things that connect people with products to audiences.
  96. 4:46In short, sales channels let you sell anywhere.
  97. 4:49Which means your online store isn't the only place to make sales.
  98. 4:52But the whole internet becomes unlocked.
  99. 4:56It's like customers, customers, customers.
  100. 4:58And regardless of where someone buys.
  101. 5:00You'll look great because you'll be using the best converting checkout on the planet.
  102. 5:05Cha-ching!
  103. 5:06Wait, no, like...
  104. 5:08Look at you. You're getting sales.
  105. 5:10But now you've got to manage the business.
  106. 5:13That's why the admin needed to be the killer feature of Shopify.
  107. 5:17It's mission control for all the business tools and support you need.
  108. 5:21So even without a full team of staff, you can run and grow a business.
  109. 5:25The way you want.
  110. 5:27Go international if you want.
  111. 5:28Guys, there's over 4,000 people in my seat.
  112. 5:31I can't believe this.
  113. 5:33Ship your products when and where you want. Fast and guaranteed.
  114. 5:37Get the funding you need to take that next big step.
  115. 5:40or finally open up that storefront.
  116. 5:43This is so cool.
  117. 5:46There's thousands of people here who are spending day and night to think about,
  118. 5:51like, how is the internet developing? What's next?
  119. 5:54Shopper's role is to keep you cutting edge.
  120. 5:55And that's why the world's newest brands
  121. 5:57and the world's biggest brands
  122. 5:59build on Shopify.
  123. 6:03Did somebody just buy something? Yes.
  124. 6:09Oh my gosh.
  125. 6:12It's so many people on the site right now.
  126. 6:14Oh my God. Y'all, I'm gonna pass out.
  127. 6:17I think the world that we're fighting for is a world where someone that has an idea is able to do some with that idea.
  128. 6:22But also a world that has more voices, not fewer.
  129. 6:26For me, I thought entrepreneur was for the younger generation.
  130. 6:30Oops.
  131. 6:31Entrepreneurs create color in this world.
  132. 6:33And without them, everything is pretty sterile.
  133. 6:36Everything is pretty standardized.
  134. 6:37They're taking notice and it is making one hell of a difference.
  135. 6:40And I think the thing that makes things more colorful, more interesting, more diverse,
  136. 6:45is by having commerce in the hands of the many, not the few.
  137. 6:52But here's the thing.
  138. 6:54Entrepreneurship is not the easy path.
  139. 6:56I wanted to give up a lot of times.
  140. 6:59And it's frightening. It's a journey into the unknown.
  141. 7:03A lot of people will talk you out of it because it just doesn't fit into the sort of frame of what people have about what you ought to be doing.
  142. 7:11Yet despite the risk, uncertainty, ambiguity, millions of people around the world have chosen entrepreneurship.
  143. 7:19I had a dream, man. I am going to make it.
  144. 7:21And that's where our stories collide.
  145. 7:27I just want you to watch this video here.
  146. 7:30New order! First one! Somebody bought something!
  147. 7:38I'm gonna cry!
  148. 7:41Got five orders on me!
  149. 7:46Well this one's in Canada. Columbia, South Carolina. We got Australia with the treatment!
  150. 7:54I love you.
  151. 7:56My whole body's like shaky.
  152. 7:58I know, but it just feels like who am I, you know?
  153. 8:04I love this so much.
  154. 8:05You know, I can relate to it in this way,
  155. 8:08like because I remember the same moments.
  156. 8:11The mission is to have people experience this.
  157. 8:17When I hear the cha-ching sound,
  158. 8:19it's one of the best feelings in the world.
  159. 8:21Oh, my God.
  160. 8:22And we do not want, and this is important,
  161. 8:24to be written into your story.
  162. 8:25We just want to push it from behind.
  163. 8:28I just launched my website.
  164. 8:30I'm trying not to cry.
  165. 8:32Oh my gosh.
  166. 8:33Everything is in order.
  167. 8:35But you have to always ask why.
  168. 8:37Why are you doing it?
  169. 8:38Being more independent.
  170. 8:39Giving people jobs and creating a community.
  171. 8:42Because I wanted to bring change.
  172. 8:43I feel very fulfilled by what I do.
  173. 8:45I'm at my peak happiness right now.
  174. 8:47It's this adrenaline.
  175. 8:49It's this rush.
  176. 8:51It's this satisfaction.
  177. 8:53This is it.
  178. 8:55Girl, you a big deal.
  179. 8:56I'm with a celebrity.
  180. 8:57It's live.
  181. 8:58Wait, it's live.
  182. 8:58OK, hold on.
  183. 8:59My heart's racing.
  184. 9:00I got to do this for the 80s.
  185. 9:02And I'm just so happy.
  186. 9:03I'm so proud of my soul.
  187. 9:05Because you see, this is your story, your journey, your path.
  188. 9:08And we're here to support you the whole time.
  189. 9:12So wherever the internet is going,
  190. 9:14wherever commerce is going,
  191. 9:18Shopify will be there.
191 líneas · 1,542 palabras

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